Online advertising is not something that you can just set and forget. An ad that works today can stop working tomorrow and online ads offer so much feedback data it’s possible to continually improve your ROI over time. At least once a month look at your ad results and drop the ads that are performing the worst. Take the best performers create new versions of them with different headlines, text, images, etc. If your ad ROI isn’t going up month after month you’re doing something wrong.
