Want to rank on Google when people search for the carriers you write for? Of course you do. One solution is to create individual pages on your site about your most popular carriers. Include contact phone numbers, board members, links, history, mailing address, types of insurance they sell, videos, and anything else you can think of. You won’t rank above Progressive.com when people search for “progressive”. But you could definitely outrank everyone else in town when they search for “progressive agent”.