One of the biggest online marketing challenges facing independent agents is a lack of brand recognition. Many of your website visitors have never seen your logo before and people don’t trust new companies right away. Recognizable insurance carrier logos on your site will instantly build trust by association. Many agents want to show all their carriers every chance they get but I recommend you stick to only the recognizable ones on your homepage. A bunch of carriers people don’t recognize will dilute the trust you get from the ones they do.
