Almost all online advertising platforms give you the chance to create multiple ads and measure their performance against each other. The more variations you make and test the more you’ll learn about
Category: Advertising
Online advertising is exactly what you think it is. Paying to put banner, text, or video ads in front of people online.
Advertising online can be intimidating because it’s a bit technical but if you make it work for your agency there’s no better way to spend your advertising dollars.
With social media ads you can target an extremely specific market with a unique message and offer that will appeal to them.
With search ads you can put links to your website directly in front of active insurance shoppers and you’ll only pay when they actually visit your website!
There’s a lot of opportunity with online ads but go slow and learn what you’re doing or you will get burned. This chapter will help.
Check Out Google Adwords
Google Adwords are those ads you see at the top of the search results. Anyone with a website can pay to get their ads to show when people search for specific keywords like, “insurance quote”. It’s
Run Facebook Ads
Facebook Ads are one of the best ways to get in front of the exact people you want to sell to. If you want to get in front of entrepreneurs who own a home and have a child under the age of 6 in the
Sign Up For LinkedIn Advertising
LinkedIn Advertising is a lot like Facebook except it’s more for targeting people with specific job titles or who work in certain industries. If you want to get in front of C-Level executives
Run Your Google Ads on Bing Too
Bing offers pay per click advertising under their search results just like Google does. They don’t get as much traffic but the rates can be cheaper because there’s often less competition. Older
Let Google Do the Work For You
If you setup Google Adwords to track conversions you can put Google Artificial Intelligence to work on generating leads at the lowest possible price. It’s called Target CPA (cost-per-acquisition)
Try YouTube Video Advertising
Do you have any high quality video material ready to go? Consider running ads on Youtube. They have a really great advertising system and because fewer small businesses have quality video content to
Target The Most Specific Markets You Can
The most effective online ads use a very specific message oriented toward a very specific audience and send the traffic to a specific page for that market. Don’t show a Facebook ad to everyone in
Start a Remarketing Campaign
Have you ever visited a website and then you start seeing ads for that website all over the internet? That’s remarketing. You track who visits your website and pay advertising networks to show your
Run Split Testing Experiments
Split testing is when you show two different versions of a webpage to visitors to see which one performs better. Visitors don’t know they’re part of the experiment. It’s a bit technical
Drop The Losers and Tweak The Winners
Online advertising is not something that you can just set and forget. An ad that works today can stop working tomorrow and online ads offer so much feedback data it’s possible to continually improve