Setting up robust and consistent profiles with local business directories like yellowpages.com, local.com, and others is one of the easiest but often overlooked ways of marketing your website. Not only
Category: Business Listings
Business listings are the profiles of your agency on the websites people use to find businesses.
For example, YellowPages.com, Local.com, CitySearch.com, Yelp.com, AngiesList.com, etc.
Online business listings are a great free way to get in front of potential customers and they also help you rank higher in the search results because the more Google sees your information online the more popular they think you are and the more confident they become in giving your agency’s information to anyone looking for an insurance agent.
Online business listings are free online publicity you need to take full advantage of. We’ll explain what you need to know.
100% Complete Business Listings
Of course it’s important to get your agency’s contact information correct in all your business listings. But it’s even more helpful to setup robust profiles with all the information those directory
Run a Business Listing Scan
There are a number of free tools out there that will allow you to run a scan on your business listings to be sure they’re listed accurately throughout the web. Be warned, all the free scanning tools
Add Your Website to Data Aggregators
Data Aggregators are companies that compile and maintain databases of business contact information. They provide that info to thousands of websites, apps, GPS, and other digital products people use
Take Advantage of Carrier Listings
Do any of your carriers list appointed agents on their website? Make sure you take full advantage of those opportunities because they’re really helpful for SEO and those listings will also generate
Optimize Your Chamber of Commerce Listing
Does your chamber of commerce have a business directory? Have you checked to make sure your contact information is correct? Is there a link to your website? Can you add additional information and keywords?
Consider Signing Up For BBB.org
The Better Business Bureau is pretty expensive to sign up for and I’m really not sure it’s worth it. But getting listed on their website appears to have some good benefits for local SEO. Google
Use Business Listing Finder Tools
In theory, the more online business directory listings you have the better you’ll rank on Google. It’s not always easy to find new places to add your business information but there are several companies
Submit to Insurance-Specific Directories
There are several insurance-themed business directories you can add your agency information and website to. Here’s the trick to tell which ones are the most important: Ask Google. Do a Google search
Find Local, City & State Directories
In addition to national business directories, there are many regional business directories that are also helpful to get your agency on. You can generate some traffic from listings on these sites but
Monitor and Maintain Your Listings
Believe it or not, it’s quite common for incorrect contact information about your agency to spread through the internet. Online business directories get their information from a variety of sources