Creating more content to publish online is almost always a good thing. But when trying to decide between a high volume of low-quality content or a low volume of high-quality content always go with the
Category: Content Marketing
Content is anything of value that you put online to help others.
It can be blog posts, videos, pictures you took, powerpoint presentations, brochures, PDFs, or even eBooks like the one you’re reading right now.
Good content can draw in new customers and prove your expertise. It can also help customers, and improve your search rankings.
If you tell prospects you’re a knowledgeable insurance expert there’s no reason you shouldn’t be able to prove it with some high-quality useful content.
The hardest part is getting started but this chapter is just what you need.
Write a “Things Only People in MYCITY Understand” Article
Write a blog post titled, “22 Things Only People in MyTown Understand”. It’s going to take some work but I guarantee it’ll be a viral hit for your entire town if you do it well. Take pictures
Interview a Local Business Owner
Strengthen your connection to the community by writing blog posts about local business owners. Every business owner likes promoting their business (and themselves) so it should be easy to find volunteers.
Review Local Networking Events
Want to have a little fun at get some attention from a networking event you attended? Write a review of the event and post it to your blog. What food did they have? Did it taste good? Who was there?
Blog About a Client’s Business
Want to make your commercial customers super-loyal and build your local SEO at the same time? Write blog posts about your commercial clients’ businesses. It doesn’t have to be perfect. Pull pictures
Publish Post-Claim Testimonials on Your Website
Post-Claim testimonials show the value of your agency and remind people why we buy insurance. You could reach out to customers with a post-claim questionnaire and then ask if you can use their responses
Blog About a Local Non-Profit
Non-profit organizations are always looking for free promotion and they’re proud of what they do. Write something nice about a local non-profit on your website, share it with them and sit back while
Submit Your Feed to RSS Directories
If you’re actively blogging, submit your RSS feed to a few of the biggest RSS feed directories. To find the best ones do a search on google for RSS feed directory and submit your blog. I’ve submitted
Photo Gallery of Local Event
Next time you go to a local event, pull your phone out of your pocket and take a bunch of pictures. Of course you could upload the photos to your Facebook page but another option is to upload them to
Give Out “Best in Town” Awards
Want a great way to boost your local SEO and please your commercial clients? Make a blog post giving them your Best Carpenter In Town Award. It’s your website so you can give whoever you want the
Carrier-Specific Content
Want to rank on Google when people search for the carriers you write for? Of course you do. One solution is to create individual pages on your site about your most popular carriers. Include contact
Embed Powerpoint Sales Presentations
Slideshare is like YouTube for Powerpoint Presentations and you can use it to embed slideshows on your website. Setup an account with them and upload any Powerpoint Presentations you have the legal
Blog About a Staff Community Project
Is anyone in your staff involved in any local charities or groups? Ask that staff member to explain the most recent project they’re working on. Just explain who, what, where, when, how, and why in
Publish On and Off-Site Content
Of course you want great content on your website so people will come to it but if you only publish to your own site you’ll miss out on exposure provided by more established sites. Publish content
Sales/Purchasing Related Content
All quality content will help your website but if could choose between someone on your site to learn about car safety or one there to learn how to buy the right insurance it’s pretty obvious who you’d
Screenshare Your Sales Presentations
I work with many agents who want to transition their sales processes online so they can continue to offer personalized one-on-one service in a way that’s more convenient for clients. There’s
Office Party Photo Gallery
Customers and prospects like seeing your agency have a good time because it makes you look authentic and likeable. Next time your office celebrates anything take a bunch of snapshots and share them
Use Fiverr
Have you heard of Fiverr? It’s a cool website where people post things they’ll do for $5. It’s great for having content made like videos, graphics, cartoons, logos, and stuff like that. You get
Create a Local Resources Page
Google wants the most useful websites in their search results so the more useful your website the better. Make a page with the contact info of local first responders like police and fire, government
Make an Infographic
An infographic is a visually appealing graphic that explains some relevant data. If you have graphic skills and some interesting data about the insurance industry it’s not too hard to make your own
Start Video Blogging
I don’t recommend blogging to most agents unless they’re really excited about it. It’s really hard writing something people will actually want to read! With that being said, I don’t