A landing page is a page on your website specifically designed to get visitors to sign up for something or get a quote. You usually use landing pages with paid ads because you can send specific traffic
Category: Lead Generation
Ultimately, it’s all about leads.
If you can’t generate leads online then this book was a waste and you’d be better off knocking on doors or buying a lead 6 other agents also paid for.
But it ain’t easy. Turning a passive website visitor into an active sales lead is a huge leap and a big challenge.
But it’s possible. Agents all over the country are generating leads online at this very moment and if they can you can too.
In this chapter I’ll share the best ways to capitalize on all your online marketing efforts with effective lead generation.
Trim Your Quote Forms
You know that 100-question car insurance quote form on your website? Nobody ever used it, did they? It was too damn long! Of course it’s better to get all the facts to give an accurate quote, but
Add an Email Newsletter Signup Form
Do you have an email newsletter that you send out to clients? If so you should make sure you’ve added a signup form on your website. Any email marketing program will give you code to put a form on
Create an X-Date Lead Form
At any given time a very small percent of people are even open to getting an insurance quote because they only shop at renewal time. So if you send 1000 people to your website and offer them a free
Sales Pitch Videos
Do you have a great sales pitch? It needs to be on your website! It only takes one good recording of a great pitch to sell insurance to thousands of people 24 hours a day 7 days a week. Video can’t
Custom Cross Sale Quote Forms
Quoting existing clients on another line of insurance should be as easy as possible for them, right? When encouraging existing clients to get a quote for another type of insurance don’t send them
Custom Referral Partner Quote Forms
If you work with an accountant, mortgage broker, car dealer, real estate agent, or any other professional that sends you leads on a regular basis make them feel special with a custom referral form just
Host Online Webinars
If you’ve used in-person seminars as a lead generation tactic in the past a great modern alternative is online webinars. Your website makes it easy because you can offer information about your webinars
Run an Online Contest
Regardless of the type of contest you run in your agency, your website can be a great resource for promoting it. Start by creating a new page or a blog post that explains the rules of the contest and
Create a Virtual Policy Review
Annual policy reviews generate leads from your existing book by identifying cross sale opportunities, upsells and generating referrals. Unfortunately many clients are too busy nowadays to coordinate
Online Appointment Booking
How would you like it if prospects could visit your website and schedule their own appointment with you right on your website? There are several affordable booking systems that can integrate with your
Make a Refer a Friend Page (and Promote It)
Put a page on your website that allows people to refer their friends to your agency and promote the heck out of it. Email it to your clients, share it on social media, show your new clients how it works
Use a Quick Quote Form
If you like having long quote forms that ask all the questions you need for an accurate quote on your site but don’t want to scare everyone away offer a quick quote alternative form that just asks
Live Quotes on Your Website
You already know people want to shop online for insurance, but can your website provide live quotes? Your website visitors might like it. I’ve found that offering live quotes on insurance websites
Offer High-Value Giveaway Content
If you take the time create a really helpful resource that will help your potential clients you can offer it as a giveaway on your site and ask them enter their contact information in order to get it.