Everywhere people find you online they should get the same professionally branded experience because it builds trust and shows solidarity. A professional looking logo is a must. Plenty of people won’t
Category: Online Reputation
Your online reputation is what people say about your agency online and how your agency looks when people are researching it on the web.
A lot of agencies think their online reputation is outside their control but that’s completely wrong. In fact, your online reputation is one of the easiest things to control online and with so few agents being proactive about online reputation there’s a lot of opportunity to stand out.
You can’t ask Google to rank you #1 and you can’t ask Facebook to show your posts to more people, but you can ask all your happy clients to write good things about you and if you make it easy for them they will. Read this chapter to learn how.
Search For Your Agency and Fix Everything
A big part of your online reputation is what shows when people look you up on Google. Go check right now. Go through the first 2 or 3 pages of results and click on every link. Is your contact information
Ask Everyone For Reviews
Getting online reviews for your agency is a numbers game just like sales. The more people you ask for reviews the more you’ll get. And just like sales, the majority of people you ask will not say
Prevent Negative Reviews
A lot of agents are afraid to push clients to write online reviews because they’re afraid of negative reviews. It’s a legit concern and there is a solution. Use a customer survey to filter out the
Review Generation Funnel
Getting reviews is like selling life insurance because you need to ask everybody at least a few times before they’ll say yes. The most likely time to get a review is right after someone becomes your
Put People on Your Agency Profiles
Put lots of pictures of your staff members and happy clients on the agency profiles where people will be writing reviews. Make sure the last thing they see before writing about you is smiling pictures
Review Us Handouts
The easier you make it for customers to review you online the more reviews you’ll get. Create a one-page handout that explains why your agency is collecting reviews and how clients can write a review
Add a “Review Us on Google” Button
Add a button to the footer of your website people can click to visit your agency’s page on Google and write a review. I encourage agents to put that review button in an inconspicuous place like the
Ask For Reviews After Claims
As a former claim adjuster I’d advise you against asking ALL clients for a post-claim review. But when you know they had a great experience it’s the perfect time to ask them to go online and write
Set up a Great Yelp Profile
Yelp is the second most important business review site. It’s traditionally for restaurants and stores but is gaining traction for insurance agency reviews. And since there aren’t many insurance
Don’t Write Fake Reviews
Think you’re the first business owner to think of faking reviews? Google and other review sites monitor that very closely because the integrity of their business is at stake. I know what you’re
Respond to Reviews from Clients
Whether they’re positive, negative or neutral it’s always good to respond to the reviews your agency gets. When you thank positive reviewers they’ll feel appreciated and will refer your agency
Setup Review Monitoring
There are several services available that will monitor your reviews across the web and notify you as soon as a new customer makes a review. This helps you respond to reviews in a timely manner. I’ve