Category: Search Engine Optimization

Google My Business is a Google-operated program that allows you to maintain a profile of information about your agency. Google uses this profile to learn what your agency does and how to display your read more

Don’t forget about listing your agency with Google’s little brother, Bing. Bing powers more than 25% of US searches and they’ll also let you set up a robust profile for your agency. Upload agency read more

If you’re trying to decide what keywords to focus on in your website (page titles, page headings, etc.) take advantage of Google’s Keyword Planner tool. It’s within their Adwords System and it’s read more

A webpage’s title is in the code of each page and displays in the tab of your browser when you visit the page. It’s also the words that make up the blue link in Google search results and often read more

It needs to be crystal clear to Google which insurance products you sell otherwise you won’t rank in searches for that product. And consider prospects on your website. If someone wants to buy landlord read more

There’s a simple reason to have an individual quote page for every product you sell. When someone goes to Google and types in “landlord insurance quotes” you want Google to have a page on your read more

Meta Descriptions are the text that shows under the blue link in Google search results and are hidden in the code of every individual page on your website. They’re supposed to be a description of read more

Is your site mobile-friendly? It better be. Google doesn’t show websites that aren’t mobile-friendly in search results when people are using a mobile device so you’ll miss out on a huge amount read more

Add a button to your mobile site that people can click on to get driving directions to your agency. This can be a great help for anyone trying to find your agency and Google tracks how often people read more

This tool is overkill for most insurance agents but for SEO geeks like me it’s pretty awesome. It’s a free software that you can use to run scans on your website. It reads through your entire site read more

Microformatted HTML sounds complicated and it can be. It’s a way of adding code to your website around the address (street, state, etc.) to make it crystal clear to Google exactly what your physical read more

If you’re going to do any website marketing it’s an absolute must that you have website tracking analytics. Google Analytics is the most popular and the best in my opinion. It’s also free. And read more

Google Search Console is a set of online tools to help website owners stay on top of some of the technical aspects of their sites. After verifying ownership of your site you can submit your website read more

A robots.txt file goes on your website’s server and grants search engine robots permission to get to parts of your website. I’m not sure Google’s going to change your rankings based on having read more

An XML Sitemap is a simple file that lists the web address of every page on your website. It’s intended for search engine robots to read so they know all the pages to visit on your website. Google read more

One of the factors Google weighs when ranking local insurance websites is the inbound links that point to your website. Generally, the more links the better but stay away from the shady SEO company read more

If you’re doing anything to improve your SEO it’s good to monitor your rankings. Unfortunately a lot of agents do this themselves by searching Google every once in awhile and the results aren’t read more