People won’t always identify poor graphic design, but they always feel it. Like it or not, your prospects and clients will judge the quality of your business by the way your social media accounts
Category: Social Media
Social media marketing is a challenge for insurance agencies.
On one hand, I admit most people aren’t the least bit interested in anything related to insurance on Facebook.
But if you want to sell insurance to the public you have to be wherever they are. And they’re on social media!
When you compare the potential free and paid exposure social media can offer there is nothing else that even comes close. You just have to know how to do it.
This chapter will give you some great tips for making social media work in your agency.
Optimize Your Facebook Page 100%
Facebook is by far the most popular social network and it’s also the one clients are most likely to see you on so make sure your profile is setup 100%. There are a lot of settings available for your
Optimize Your Personal LinkedIn Profile
Make sure your personal LinkedIn profile includes a link to your agency website and build up your account with as much information and insurance-relevant keywords as you can. Use a professional profile
Setup a LinkedIn Page for the Agency
I’ll assume you already have a LinkedIn page for yourself, but have you created a page for your agency? Like Facebook, you can setup a different type of page for your business on LinkedIn. Your page
Create a Twitter Account
If you don’t have a Twitter account yet I recommend it. It’s another free opportunity to grow your online footprint and get another link to your agency website. Millions of people are on Twitter
Setup Your Google+ Page
Google’s social network, Google+, might not be as popular as Facebook and Twitter but it’s connected to Google and YouTube which are both as big as it gets. Google+ will let you share content just
Website Links on Every Social Account
Every social media account you setup will give you the option to add a link to your agency’s website somewhere and you’d be surprised how many agents don’t include the link or have it pointing
Share Your Refer-a-Friend Page
You know those people who follow your agency on Facebook? They are probably your most loyal customers and the most likely to refer others to your agency. Share a link to the refer-a-friend page on your
Setup a Pinterest Page
Pinterest is a social network like Facebook where people share images to make online bulletin boards. Users follow other pinners and, like Facebook, get a feed of all the new stuff other people pin
Claim Your Place in Foursquare
I’m not sure how many people still use Foursquare today but it’s almost like another business directory listing you can claim. Foursquare is also like a data aggregator because they share business
Set up an Instagram Profile
At the time of this writing Instagram is the third most popular social network on earth and it’s 100% free to set up a page for your agency. Why wouldn’t you? You’ll grow your agency’s online
Put Share Buttons on Important Website Pages
A “Share” button allows people to share a page from your website on their social media accounts with one or two clicks. The easier you make your website to share the more often it’s going to happen.
Publish Photos from Networking Events
Take photos at the next networking event you attend and post them to Facebook and or LinkedIn. Reach out to all the people in the photos. I promise if there’s a good picture of anyone in there with
Add a Facebook Page Plugin to Your Site
Have you ever seen those little Facebook widgets on other websites that have pictures of the fans and maybe the last post the company made on Facebook? Those are Facebook Page Plugins and you can get
Share on More Social Networks
Anything that’s worth sharing on Facebook is also worth sharing elsewhere. Share everything you do on Facebook, Twitter, and your personal and business Linkedin and Google+ pages. Share it everywhere
Participate in Local Online Groups
Look for online groups that are oriented to people in your local community. Don’t just sign up to pitch insurance and add links to your website. Join in the discussion, help other people and you’ll
Publish Photos of Community Events
Next time you go to a local event, pull your phone out of your pocket and take a bunch of pictures and upload them to your Facebook page. Anyone who attended the event is likely to sift through all
Share Client Video Testimonials
Nothing sells your agency better than a convincing testimonial from a real client. Too many agents worry about video quality and never get testimonials but don’t worry about that. Video that looks
Share Content That Resonates
Whether it’s happy, sad, angry or silly, the most successful content on social media resonates with the audience. They get it, they relate to it and they have an emotional reaction to it. Does an