Web design is more important today than ever before. Most prospects see your site before becoming contacting you and they don’t have time to read text. They judge the quality and trustworthiness of
Category: Web Design
Your website is the online face of your agency.
It’s the most important part of your online marketing strategy and the first thing people see when they look you up.
In fact, a majority of the clients, prospects and others you connect with today will visit your website before ever interacting with you or your staff.
But a website is more than just an advertisement for your agency, it’s a marketing tool help you attract new customers, keep existing clients, and grow your business.
Let’s explore the most important elements of every successful insurance website.
Who, What and How in 3 Seconds
Within 3 seconds of landing on your website people should be able to tell who you are, what you do, and how to take the first step.
Why Your Agency in 10 Seconds
Within 10 seconds of landing on your homepage visitors should see a compelling reason WHY they should do business with you. Or at least why they shouldn’t leave your site yet. To figure out your “why”
Make It EASY to Get a Quote
When someone wants a quote from your agency nothing should stand in their way. Have a big button or call to action that’s impossible to miss within a second of landing on your site. People who want
Get Your Navigation Right
Your visitors spend 99.9% of their time on other websites and don’t want to learn new rules for using yours. The first link in your menu should be HOME. It doesn’t matter if you can get to the homepage
Put Your Address in The Footer
There’s two great reasons to put your agency’s address in the footer of your website on every page. First, it’s a common website practice to put contact information in the footer so many people
Add Testimonials
Nothing sells your agency better than a convincing testimonial from a real client. For testimonials that really sell, ask your testimonial provider questions that will address objections your prospects
Use Images of Local Landmarks
Have you ever watched a movie and saw a landmark you recognized? It’s pretty cool, right? There’s a deep connection that happens when you see something you recognize on a screen when you didn’t
Create a Staff Directory Page
People often want to contact one person in your agency directly instead of calling into the main line so make a page on your site with that information. The more useful your website is the more your
Create an Agency Photo Gallery
The best insurance websites don’t just look nice, they represent the agency and the people in it. It’s important that your website tells the story of the agency and images do that better than anything
Use Carrier Logos to Build Credibility
One of the biggest online marketing challenges facing independent agents is a lack of brand recognition. Many of your website visitors have never seen your logo before and people don’t trust new companies
Build Trust with Organization Emblems
Great design, pictures of the staff, testimonials and carrier logos all build trust with new visitors to your website. It can also help to include the logos or emblems of community groups or insurance
Get a Website You Can Update Yourself
Does it take an act of Congress to fix a typo on your website? Can you make a new landing page to sell a new product any time you want? Is your blog easy to update? Your website is a marketing tool
Optimize Your Map Zoom
What does the zoom level of the map on your website say about you? More than you might think. If you service a huge area and your map only shows a few blocks around your agency it’s not telling the
Test Your Contact Form Regularly
You’d be surprised how many insurance agents have broken contact forms on their website and don’t even know it. Test that thing every now and then. It seems hard to believe but contact forms
Include a Pop-up Chatbox
It’s hard enough getting people to your website, you have to do everything possible to make some kind of contact with them. There are several online chat services you can put on your website to pop
Link to Your Carriers’ Websites
Carrier links on your website will make it easier for clients to contact their carriers directly. It’s good to encourage that because it saves you servicing time and helps clients resolve their
Producer Profile Pages
Do each of your producers have their own page on your website they can share on social media and use in their email signature? A page that will show up in Google if someone searches for him or her by
Put Service Requests Online
Is your staff interrupted a few times a day about ID Cards or certificate requests? Try to move as many of your regular service requests onto your website. Many agents like offering personal service
Use an Image on Every Web Page
Just a general rule I like to follow. Whenever I land on a webpage with text only, my first reaction is to hit the back button. Stock photos work when you need them but images of your own staff and
Make a Welcome To Our Agency Page
Make a hidden page on your website and email a link to your brand new clients. Record a video message, introduce your staff, referral program, office procedures and list all the other products you sell.