If you setup Google Adwords to track conversions you can put Google Artificial Intelligence to work on generating leads at the lowest possible price. It’s called Target CPA (cost-per-acquisition) Bidding. First track conversions with special code on the thank you page of your quote form. Then setup your campaign to optimize for conversions and Google will use their billion-dollar AI algorithms to adjust your bids in real time so you get the maximum number of leads for every dollar spent.
