Google Adwords are those ads you see at the top of the search results. Anyone with a website can pay to get their ads to show when people search for specific keywords like, “insurance quote”. It’s expensive because Google gives the top spots to whoever will pay the most and there’s a lot of competition in our industry. $10 a click sounds expensive but remember what you’re getting. Google is sending insurance shoppers in your target market straight to your website at the very moment they’re shopping for insurance. How else are you going to get in front of those shoppers?
