If you’re going to do any website marketing it’s an absolute must that you have website tracking analytics. Google Analytics is the most popular and the best in my opinion. It’s also free. And it’s not as complicated as it sounds. You can even set up automatic reporting to get a few simple reports emailed to you each month. If you don’t know how much traffic you get, where it comes from and what people do on your site you can waste a lot of time and money on the wrong things.