You already know people want to shop online for insurance, but can your website provide live quotes? Your website visitors might like it. I’ve found that offering live quotes on insurance websites can be good but not always. It seems to work best for products that don’t need to ask too many questions to generate a legit quote like life insurance. People might be willing to enter in 5 pages of information to get a quote on Progressive.com but they’re not as patient on a typical insurance agency website.