If you’ve used in-person seminars as a lead generation tactic in the past a great modern alternative is online webinars. Your website makes it easy because you can offer information about your webinars and share the info through social media, email and paid ads. After the presentation, many webinar programs will also let you export a video of the webinar that you can embed onto your website. Make it available to everyone or put it behind a lead form so people have to give you their contact information to view it.
