All quality content will help your website but if could choose between someone on your site to learn about car safety or one there to learn how to buy the right insurance it’s pretty obvious who you’d prefer. There’s an easy trick to creating content for insurance shoppers. Think about every question people have during the insurance shopping process right up until they buy. Then answer those questions as thoroughly as you can in whatever format will be the most helpful to the shopper. (video, text, images, etc) Answer very specific questions or your content will be too broad to help anyone.
