{"version":"1.0","provider_name":"Insurance Website Marketing Bible","provider_url":"http:\/\/insurancewebsitebible.com\/articles","author_name":"John","author_url":"http:\/\/insurancewebsitebible.com\/articles\/author\/splash\/","title":"Drop The Losers and Tweak The Winners - Insurance Website Marketing Bible","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"EW9uHeheKU\"><a href=\"http:\/\/insurancewebsitebible.com\/articles\/ad-optimization\/\">Drop The Losers and Tweak The Winners<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"http:\/\/insurancewebsitebible.com\/articles\/ad-optimization\/embed\/#?secret=EW9uHeheKU\" width=\"600\" height=\"338\" title=\"&#8220;Drop The Losers and Tweak The Winners&#8221; &#8212; Insurance Website Marketing Bible\" data-secret=\"EW9uHeheKU\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=http:\/\/insurancewebsitebible.com\/articles\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/drop-the-losers-and-tweak-winners.jpg","thumbnail_width":825,"thumbnail_height":510,"description":"Online advertising is not something that you can just set and forget. An ad that works today can stop working tomorrow and online ads offer so much feedback data it\u2019s possible to continually improve your ROI over time. At least once a month look at your ad results and drop the ads that are performing &hellip; Continue reading"}