{"id":10,"count":11,"description":"\"\"Online advertising is exactly what you think it is. Paying to put banner, text, or video ads in front of people online.\r\n\r\nAdvertising online can be intimidating because it\u2019s a bit technical but if you make it work for your agency there\u2019s no better way to spend your advertising dollars.\r\n\r\nWith social media ads you can target an extremely specific market with a unique message and offer that will appeal to them.\r\n\r\nWith search ads you can put links to your website directly in front of active insurance shoppers and you\u2019ll only pay when they actually visit your website!\r\n\r\nThere\u2019s a lot of opportunity with online ads but go slow and learn what you\u2019re doing or you will get burned. This chapter will help.","link":"http:\/\/insurancewebsitebible.com\/articles\/category\/advertising\/","name":"Advertising","slug":"advertising","taxonomy":"category","parent":0,"meta":[],"yoast_head":"\nAdvertising Archives - Insurance Website Marketing Bible<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/insurancewebsitebible.com\/articles\/category\/advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising Archives - Insurance Website Marketing Bible\" \/>\n<meta property=\"og:description\" content=\"Online advertising is exactly what you think it is. Paying to put banner, text, or video ads in front of people online. 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