{"id":12,"count":21,"description":"<img class=\"alignright size-full wp-image-566\" src=\"http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/seo-guide.png\" alt=\"\" width=\"200\" height=\"200\" \/>Content is anything of value that you put online to help others.\r\n\r\nIt can be blog posts, videos, pictures you took, powerpoint presentations, brochures, PDFs, or even eBooks like the one you\u2019re reading right now.\r\n\r\nGood content can draw in new customers and prove your expertise. It can also help customers, and improve your search rankings.\r\n\r\nIf you tell prospects you\u2019re a knowledgeable insurance expert there\u2019s no reason you shouldn\u2019t be able to prove it with some high-quality useful content.\r\n\r\nThe hardest part is getting started but this chapter is just what you need.","link":"http:\/\/insurancewebsitebible.com\/articles\/category\/content-marketing\/","name":"Content Marketing","slug":"content-marketing","taxonomy":"category","parent":0,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Marketing Archives - Insurance Website Marketing Bible<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/insurancewebsitebible.com\/articles\/category\/content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing Archives - Insurance Website Marketing Bible\" \/>\n<meta property=\"og:description\" content=\"Content is anything of value that you put online to help others. It can be blog posts, videos, pictures you took, powerpoint presentations, brochures, PDFs, or even eBooks like the one you\u2019re reading right now. Good content can draw in new customers and prove your expertise. It can also help customers, and improve your search rankings. If you tell prospects you\u2019re a knowledgeable insurance expert there\u2019s no reason you shouldn\u2019t be able to prove it with some high-quality useful content. The hardest part is getting started but this chapter is just what you need.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/insurancewebsitebible.com\/articles\/category\/content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Insurance Website Marketing Bible\" \/>\n<meta property=\"og:image\" content=\"http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/seo-guide.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@insurancesplash\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/category\/content-marketing\/\",\"url\":\"http:\/\/insurancewebsitebible.com\/articles\/category\/content-marketing\/\",\"name\":\"Content Marketing Archives - Insurance Website Marketing Bible\",\"isPartOf\":{\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/#website\"},\"breadcrumb\":{\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/category\/content-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/category\/content-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/insurancewebsitebible.com\/articles\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/#website\",\"url\":\"http:\/\/insurancewebsitebible.com\/articles\/\",\"name\":\"Insurance Website Marketing Bible\",\"description\":\"\",\"publisher\":{\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/insurancewebsitebible.com\/articles\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/#organization\",\"name\":\"InsuranceSplash, LLC\",\"url\":\"http:\/\/insurancewebsitebible.com\/articles\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/insurancesplash-square-1200-1200-adwords.png\",\"contentUrl\":\"http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/insurancesplash-square-1200-1200-adwords.png\",\"width\":1200,\"height\":1200,\"caption\":\"InsuranceSplash, LLC\"},\"image\":{\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/insurancesplash\",\"https:\/\/x.com\/insurancesplash\",\"https:\/\/www.linkedin.com\/company\/insurancesplash\",\"http:\/\/www.pinterest.com\/insurancesplash\/\",\"http:\/\/www.youtube.com\/insurancesplash\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Content Marketing Archives - Insurance Website Marketing Bible","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/insurancewebsitebible.com\/articles\/category\/content-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Content Marketing Archives - Insurance Website Marketing Bible","og_description":"Content is anything of value that you put online to help others. 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