My name is John Carroll and I wrote this book to make it easier for insurance agents to succeed online.<\/p>\n
I started my career in the insurance industry over a decade ago as an agency sales and marketing consultant. I loved helping insurance agents by day but another passion kept me up late at night – building and marketing websites.<\/p>\n
In 2010, I combined those worlds to create InsuranceSplash, an insurance website and online marketing company with one simple goal: Make it easy for insurance agents to succeed online.<\/p>\n
My experience working directly with insurance agents helps me see something most marketers don\u2019t understand:<\/p>\n
Agents are too damn busy.<\/p>\n
Insurance agents have to juggle several employees, hundreds of prospects, thousands of customers, 30 carriers with 30 products and 30 underwriters, hiring, firing, training, billing, licensing, payroll, PR, HR and E&O.<\/p>\n
So how can you expect them to be an expert in SEO?<\/p>\n
Well that\u2019s why I wrote this book. I wanted to give insurance agents one trustworthy resource with everything they need to know to be successful online.<\/p>\n
Each chapter explores a distinct topic and is comprised of short tasks, recommendations and ideas that are easy to digest and easy to act upon.<\/p>\n
InsuranceSplash and I have built and managed over a thousand websites for agents across the United States and this book collects the best ideas and lessons we\u2019ve learned.<\/p>\n
I hope this book makes it easy for you to take action and get positive results that will help your agency.<\/p>\n","protected":false},"excerpt":{"rendered":"