{"id":147,"date":"2017-06-15T16:51:13","date_gmt":"2017-06-15T16:51:13","guid":{"rendered":"http:\/\/insurancewebsitebible.com\/articles\/?p=147"},"modified":"2017-07-04T02:23:52","modified_gmt":"2017-07-04T02:23:52","slug":"ad-optimization","status":"publish","type":"post","link":"http:\/\/insurancewebsitebible.com\/articles\/ad-optimization\/","title":{"rendered":"Drop The Losers and Tweak The Winners"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-563\" src=\"http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/campaign-tweaking.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/campaign-tweaking.png 200w, http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/campaign-tweaking-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>Online advertising is not something that you can just set and forget. An ad that works today can stop working tomorrow and online ads offer so much feedback data it\u2019s possible to continually improve your ROI over time. At least once a month look at your ad results and drop the ads that are performing the worst. Take the best performers create new versions of them with different headlines, text, images, etc. If your ad ROI isn\u2019t going up month after month you\u2019re doing something wrong.<\/p>\n<h2>Helpful Resources:<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.facebook.com\/business\/help\/1738164643098669\">Comparing Ad Performance with Facebook Ads<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/adwords\/answer\/2404037\">How to Identify Your Best Performing Google Adwords Ads<\/a><\/li>\n<li><a href=\"http:\/\/www.insurancesplash.com\/websites\">Insurance Websites That Are Easy Customize<\/a><\/li>\n<li><a href=\"http:\/\/www.insurancesplash.com\/insurance-seo\">SEO Services for Insurance Agencies and Agents<\/a><\/li>\n<li><a href=\"http:\/\/www.insurancesplash.com\/online-ads\">Online Management &amp; Optimization Service for Insurance Agencies<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Online advertising is not something that you can just set and forget. An ad that works today can stop working tomorrow and online ads offer so much feedback data it\u2019s possible to continually improve your ROI over time. At least once a month look at your ad results and drop the ads that are performing &hellip; <a href=\"http:\/\/insurancewebsitebible.com\/articles\/ad-optimization\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Drop The Losers and Tweak The Winners<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":148,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Drop The Losers and Tweak The Winners - Insurance Website Marketing Bible<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/insurancewebsitebible.com\/articles\/ad-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drop The Losers and Tweak The Winners - Insurance Website Marketing Bible\" \/>\n<meta property=\"og:description\" content=\"Online advertising is not something that you can just set and forget. 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