{"id":150,"date":"2017-06-15T17:30:29","date_gmt":"2017-06-15T17:30:29","guid":{"rendered":"http:\/\/insurancewebsitebible.com\/articles\/?p=150"},"modified":"2017-07-04T02:23:51","modified_gmt":"2017-07-04T02:23:51","slug":"split-testing","status":"publish","type":"post","link":"http:\/\/insurancewebsitebible.com\/articles\/split-testing\/","title":{"rendered":"Run Split Testing Experiments"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-560\" src=\"http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/seo-monitoring.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/seo-monitoring.png 200w, http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/seo-monitoring-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>Split testing is when you show two different versions of a webpage to visitors to see which one performs better. Visitors don&#8217;t know they&#8217;re part of the experiment. It\u2019s a bit technical to setup and you need hundreds of visitors before getting actionable data but it could be good if you have high traffic volume. At any given time we\u2019re running 4-5 different tests on InsuranceSplash.com<\/p>\n<h2>Helpful Resources:<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.facebook.com\/business\/help\/1738164643098669\">Guide to Split-Testing with Facebook Ads<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/adwords\/answer\/2404037\">Comparing Ad Performance on Google Adwords<\/a><\/li>\n<li><a href=\"http:\/\/www.insurancesplash.com\/websites\">Insurance Websites That Are Easy to Split Test Landing Pages<\/a><\/li>\n<li><a href=\"http:\/\/www.insurancesplash.com\/insurance-seo\">SEO Services for Better Google Rankings<\/a><\/li>\n<li><a href=\"http:\/\/www.insurancesplash.com\/online-ads\">Online Advertising Services with Multivariant Testing for Insurance Agencies<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Split testing is when you show two different versions of a webpage to visitors to see which one performs better. Visitors don&#8217;t know they&#8217;re part of the experiment. It\u2019s a bit technical to setup and you need hundreds of visitors before getting actionable data but it could be good if you have high traffic volume. &hellip; <a href=\"http:\/\/insurancewebsitebible.com\/articles\/split-testing\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Run Split Testing Experiments<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":151,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Run Split Testing Experiments - Insurance Website Marketing Bible<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/insurancewebsitebible.com\/articles\/split-testing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Run Split Testing Experiments - Insurance Website Marketing Bible\" \/>\n<meta property=\"og:description\" content=\"Split testing is when you show two different versions of a webpage to visitors to see which one performs better. 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