{"id":43,"date":"2017-06-15T22:16:57","date_gmt":"2017-06-15T22:16:57","guid":{"rendered":"http:\/\/insurancewebsitebible.com\/articles\/?p=43"},"modified":"2017-07-04T02:21:24","modified_gmt":"2017-07-04T02:21:24","slug":"who-what-how","status":"publish","type":"post","link":"http:\/\/insurancewebsitebible.com\/articles\/who-what-how\/","title":{"rendered":"Who, What and How in 3 Seconds"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-594\" src=\"http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/web-visibility.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/web-visibility.png 200w, http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/web-visibility-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>Within 3 seconds of landing on your website people should be able to tell who you are, what you do, and how to take the first step. It sounds obvious but you\u2019d be amazed how many insurance websites don\u2019t do this.<\/p>\n<p>Example:<br \/>\nWHO: Bob\u2019s Insurance<br \/>\nWHAT: we sell auto, home, and other personal insurance products<br \/>\nHOW: call us at 555-555-5555 or click here to get a quote.<\/p>\n<h2>Helpful Resources:<\/h2>\n<ul>\n<li><a href=\"http:\/\/www.insurancesplash.com\/blog\/first-impression-checklist-insurance-websites\/\">The Insurance Website First Impression Checklist<br \/>\n<\/a><\/li>\n<li><a href=\"http:\/\/www.insurancesplash.com\/websites\">Insurance Websites Built For Your Agency By InsuranceSplash<\/a><\/li>\n<li><a href=\"http:\/\/www.insurancesplash.com\/insurance-seo\">Search Engine Optimization Services for Insurance Websites<\/a><\/li>\n<li><a href=\"http:\/\/www.insurancesplash.com\/online-ads\">Online Advertising Services for Insurance Agencies<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Within 3 seconds of landing on your website people should be able to tell who you are, what you do, and how to take the first step.<\/p>\n","protected":false},"author":1,"featured_media":51,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-43","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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