{"id":446,"date":"2017-06-15T21:45:26","date_gmt":"2017-06-15T21:45:26","guid":{"rendered":"http:\/\/insurancewebsitebible.com\/articles\/?p=446"},"modified":"2017-07-04T02:22:33","modified_gmt":"2017-07-04T02:22:33","slug":"meta-descriptions","status":"publish","type":"post","link":"http:\/\/insurancewebsitebible.com\/articles\/meta-descriptions\/","title":{"rendered":"Write Meta Descriptions That Sell"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-597\" src=\"http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/web-development.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/web-development.png 200w, http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/web-development-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>Meta Descriptions are the text that shows under the blue link in Google search results and are hidden in the code of every individual page on your website. They\u2019re supposed to be a description of the page. It\u2019s pointless to stuff keywords in there because Google doesn&#8217;t use the words in your meta description for rankings. It\u2019s more important that your meta-descriptions be enticing to click on.<\/p>\n<h2>Helpful Resources:<\/h2>\n<ul>\n<li><a href=\"https:\/\/moz.com\/learn\/seo\/meta-description\">Best Resource on the Web to Learn About Meta-Descriptions<\/a><\/li>\n<li><a href=\"http:\/\/www.insurancesplash.com\/websites\">Insurance Websites With Pre-written Meta-Descriptions<\/a><\/li>\n<li><a href=\"http:\/\/www.insurancesplash.com\/insurance-seo\">Insurance SEO for Insurance Websites<\/a><\/li>\n<li><a href=\"http:\/\/www.insurancesplash.com\/online-ads\">Online Advertising for Insurance<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Meta Descriptions are the text that shows under the blue link in Google search results and are hidden in the code of every individual page on your website. They\u2019re supposed to be a description of the page. It\u2019s pointless to stuff keywords in there because Google doesn&#8217;t use the words in your meta description for &hellip; <a href=\"http:\/\/insurancewebsitebible.com\/articles\/meta-descriptions\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Write Meta Descriptions That Sell<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":447,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Write Meta Descriptions That Sell - Insurance Website Marketing Bible<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/insurancewebsitebible.com\/articles\/meta-descriptions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Write Meta Descriptions That Sell - Insurance Website Marketing Bible\" \/>\n<meta property=\"og:description\" content=\"Meta Descriptions are the text that shows under the blue link in Google search results and are hidden in the code of every individual page on your website. 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It\u2019s pointless to stuff keywords in there because Google doesn&#8217;t use the words in your meta description for &hellip; Continue reading Write Meta Descriptions That Sell\" \/>\n<meta property=\"og:url\" content=\"http:\/\/insurancewebsitebible.com\/articles\/meta-descriptions\/\" \/>\n<meta property=\"og:site_name\" content=\"Insurance Website Marketing Bible\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/insurancesplash\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-15T21:45:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-04T02:22:33+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/create-meta-descriptions-that-sell.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"825\" \/>\n\t<meta property=\"og:image:height\" content=\"510\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@insurancesplash\" \/>\n<meta name=\"twitter:site\" content=\"@insurancesplash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/meta-descriptions\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/meta-descriptions\/\"},\"author\":{\"name\":\"John\",\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/#\/schema\/person\/1ddfabccf34da5a67b859f5b9e8bad99\"},\"headline\":\"Write Meta Descriptions That Sell\",\"datePublished\":\"2017-06-15T21:45:26+00:00\",\"dateModified\":\"2017-07-04T02:22:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/meta-descriptions\/\"},\"wordCount\":101,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/#organization\"},\"image\":{\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/meta-descriptions\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/create-meta-descriptions-that-sell.jpg\",\"articleSection\":[\"Search Engine Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/insurancewebsitebible.com\/articles\/meta-descriptions\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/meta-descriptions\/\",\"url\":\"http:\/\/insurancewebsitebible.com\/articles\/meta-descriptions\/\",\"name\":\"Write Meta Descriptions That Sell - 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