{"id":499,"date":"2017-06-15T22:07:21","date_gmt":"2017-06-15T22:07:21","guid":{"rendered":"http:\/\/insurancewebsitebible.com\/articles\/?p=499"},"modified":"2017-07-04T02:21:24","modified_gmt":"2017-07-04T02:21:24","slug":"carrier-logos","status":"publish","type":"post","link":"http:\/\/insurancewebsitebible.com\/articles\/carrier-logos\/","title":{"rendered":"Use Carrier Logos to Build Credibility"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-622\" src=\"http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/online-branding.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/online-branding.png 200w, http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/online-branding-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>One of the biggest online marketing challenges facing independent agents is a lack of brand recognition. Many of your website visitors have never seen your logo before and people don\u2019t trust new companies right away. Recognizable insurance carrier logos on your site will instantly build trust by association. Many agents want to show all their carriers every chance they get but I recommend you stick to only the recognizable ones on your homepage. A bunch of carriers people don\u2019t recognize will dilute the trust you get from the ones they do.<\/p>\n<h2>Helpful Resources:<\/h2>\n<ul>\n<li><a href=\"https:\/\/images.google.com\">Google Image Search &#8211; the easiest way to find a carrier&#8217;s logo<\/a><a href=\"http:\/\/www.insurancesplash.com\/websites\"><br \/>\nInsurance Agency Websites<\/a><\/li>\n<li><a href=\"https:\/\/www.picmonkey.com\/\">PicMonkey &#8211; free online photo editor<\/a><\/li>\n<li><a href=\"http:\/\/www.insurancesplash.com\/insurance-seo\">Search Engine Optimization Services for Insurance Websites<\/a><\/li>\n<li><a href=\"http:\/\/www.insurancesplash.com\/online-ads\">Online Advertising Services for Insurance Agencies<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>One of the biggest online marketing challenges facing independent agents is a lack of brand recognition. Many of your website visitors have never seen your logo before and people don\u2019t trust new companies right away. Recognizable insurance carrier logos on your site will instantly build trust by association. Many agents want to show all their &hellip; <a href=\"http:\/\/insurancewebsitebible.com\/articles\/carrier-logos\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Use Carrier Logos to Build Credibility<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":501,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use Carrier Logos to Build Credibility - Insurance Website Marketing Bible<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/insurancewebsitebible.com\/articles\/carrier-logos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use Carrier Logos to Build Credibility - Insurance Website Marketing Bible\" \/>\n<meta property=\"og:description\" content=\"One of the biggest online marketing challenges facing independent agents is a lack of brand recognition. Many of your website visitors have never seen your logo before and people don\u2019t trust new companies right away. Recognizable insurance carrier logos on your site will instantly build trust by association. Many agents want to show all their &hellip; Continue reading Use Carrier Logos to Build Credibility\" \/>\n<meta property=\"og:url\" content=\"http:\/\/insurancewebsitebible.com\/articles\/carrier-logos\/\" \/>\n<meta property=\"og:site_name\" content=\"Insurance Website Marketing Bible\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/insurancesplash\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-15T22:07:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-04T02:21:24+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/use-carrier-logos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"825\" \/>\n\t<meta property=\"og:image:height\" content=\"510\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@insurancesplash\" \/>\n<meta name=\"twitter:site\" content=\"@insurancesplash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/carrier-logos\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/carrier-logos\/\"},\"author\":{\"name\":\"John\",\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/#\/schema\/person\/1ddfabccf34da5a67b859f5b9e8bad99\"},\"headline\":\"Use Carrier Logos to Build Credibility\",\"datePublished\":\"2017-06-15T22:07:21+00:00\",\"dateModified\":\"2017-07-04T02:21:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/carrier-logos\/\"},\"wordCount\":136,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/#organization\"},\"image\":{\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/carrier-logos\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/use-carrier-logos.jpg\",\"articleSection\":[\"Web Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/insurancewebsitebible.com\/articles\/carrier-logos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/carrier-logos\/\",\"url\":\"http:\/\/insurancewebsitebible.com\/articles\/carrier-logos\/\",\"name\":\"Use Carrier Logos to Build Credibility - 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