{"id":518,"date":"2017-06-15T22:13:44","date_gmt":"2017-06-15T22:13:44","guid":{"rendered":"http:\/\/insurancewebsitebible.com\/articles\/?p=518"},"modified":"2017-07-04T02:21:24","modified_gmt":"2017-07-04T02:21:24","slug":"navigation","status":"publish","type":"post","link":"http:\/\/insurancewebsitebible.com\/articles\/navigation\/","title":{"rendered":"Get Your Navigation Right"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-603\" src=\"http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/sitemaps.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/sitemaps.png 200w, http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/sitemaps-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>Your visitors spend 99.9% of their time on other websites and don\u2019t want to learn new rules for using yours. The first link in your menu should be HOME. It doesn\u2019t matter if you can get to the homepage by clicking the logo &#8211; visitors don\u2019t know that. The last link in your menu should be CONTACT because that\u2019s where people will look and you don\u2019t want anyone struggling to contact you. The rest of your menu must be well organized and setup from left to right by order of importance because that\u2019s how people read it. Every extra millisecond visitors spend in your menu makes them less satisfied with your website.<\/p>\n<h2>Helpful Resources:<\/h2>\n<ul>\n<li><a href=\"http:\/\/prime.insurancesplash.com\">Example of an insurance website with clear navigation<\/a><\/li>\n<li><a href=\"http:\/\/www.insurancesplash.com\/websites\">Professionally-Built Insurance Agency Websites<\/a><\/li>\n<li><a href=\"http:\/\/www.insurancesplash.com\/insurance-seo\">Search Engine Optimization Services for Insurance Websites<\/a><\/li>\n<li><a href=\"http:\/\/www.insurancesplash.com\/online-ads\">Online Advertising Services for Insurance Agencies<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Your visitors spend 99.9% of their time on other websites and don\u2019t want to learn new rules for using yours. The first link in your menu should be HOME. It doesn\u2019t matter if you can get to the homepage by clicking the logo &#8211; visitors don\u2019t know that. The last link in your menu should &hellip; <a href=\"http:\/\/insurancewebsitebible.com\/articles\/navigation\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Get Your Navigation Right<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":519,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Get Your Navigation Right - Insurance Website Marketing Bible<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/insurancewebsitebible.com\/articles\/navigation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get Your Navigation Right - Insurance Website Marketing Bible\" \/>\n<meta property=\"og:description\" content=\"Your visitors spend 99.9% of their time on other websites and don\u2019t want to learn new rules for using yours. The first link in your menu should be HOME. It doesn\u2019t matter if you can get to the homepage by clicking the logo &#8211; visitors don\u2019t know that. The last link in your menu should &hellip; Continue reading Get Your Navigation Right\" \/>\n<meta property=\"og:url\" content=\"http:\/\/insurancewebsitebible.com\/articles\/navigation\/\" \/>\n<meta property=\"og:site_name\" content=\"Insurance Website Marketing Bible\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/insurancesplash\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-15T22:13:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-04T02:21:24+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/get-your-navigation-right.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"825\" \/>\n\t<meta property=\"og:image:height\" content=\"510\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@insurancesplash\" \/>\n<meta name=\"twitter:site\" content=\"@insurancesplash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/navigation\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/navigation\/\"},\"author\":{\"name\":\"John\",\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/#\/schema\/person\/1ddfabccf34da5a67b859f5b9e8bad99\"},\"headline\":\"Get Your Navigation Right\",\"datePublished\":\"2017-06-15T22:13:44+00:00\",\"dateModified\":\"2017-07-04T02:21:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/navigation\/\"},\"wordCount\":148,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/#organization\"},\"image\":{\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/navigation\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/insurancewebsitebible.com\/articles\/wp-content\/uploads\/2017\/06\/get-your-navigation-right.jpg\",\"articleSection\":[\"Web Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/insurancewebsitebible.com\/articles\/navigation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/insurancewebsitebible.com\/articles\/navigation\/\",\"url\":\"http:\/\/insurancewebsitebible.com\/articles\/navigation\/\",\"name\":\"Get Your Navigation Right - 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